“In the midst of chaos, there is also opportunity”

– Sun Tzu

Back in 2011, I worked on my first ever ‘technology’ proposal. In the role of a Business Analyst, I was to help my company understand what our prospects wanted. This in turn, would translate as tangible requirements for the purposes of preparing time and cost estimates. At the time, I didn’t understand much of it. But, was eager to learn.

The prospect I was to speak to was, a large media conglomerate looking to develop a website to market a brand. The call went something like this.

“What are you looking to get developed?”

“We want to build a website to market one of our brands. We want Facebook integration, have some of our content on it and it needs to be developed as fast as possible.”

“Alright. Do you have any project brief ready?”

“We just told you the project brief.”

“Any requirements document?”

“None, whatsoever.”

“Any inputs on how you want the design to be?”

“We are hoping you would help us with that.”

“Yes, we can.  I think there are no more questions at this point.”

I was stumped. There was precious little to go on, yet we were to turnaround a proposal.