Vivek Shenoy

Focused on Marketing, Technology & Product

Digital Agencies Face The Tech Consultancy Threat

Digital agencies are, increasingly, facing more competition from tech consultancies, and it will become a way of life.

To Define Project Scope, Product Roadmaps Are Important

Ask a Business Analyst what comes before defining project scope, and they’ll hopefully say understanding the product roadmap.

Is a Facebook Share Really Worth It?

Does a Facebook share generate revenues for a publisher? Here’s how it could be calculated.

Leveraging Cross Media Measurement

Cross media measurement has emerged as a necessity for advertisers running integrated campaigns. While it’s no surprise why, it is significantly difficult to accomplish.

The Rise and Spread of Printing and Publishing

Early printing and publishing revolutionized the world. In the 50 years since its invention, the number of books increased million fold.

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