Ask a Business Analyst what comes before defining project scope, and they’ll hopefully say understanding the product roadmap.
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Cross media measurement has emerged as a necessity for advertisers running integrated campaigns. While it’s no surprise why, it is significantly difficult to accomplish.
Early printing and publishing revolutionized the world. In the 50 years since its invention, the number of books increased million fold.
When I first started tracking the print (and publishing) industry, the paper industry was already in trouble.