Vivek Shenoy

Focused on Media, Technology & Product

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Leveraging Cross Media Measurement

Cross media measurement has emerged as a necessity for advertisers running integrated campaigns. While it’s no surprise why, it is significantly difficult to accomplish. Read More

The Rise and Spread of Printing and Publishing

Early printing and publishing revolutionized the world. In the 50 years since its invention, the number of books increased million fold. Read More

Adult diapers absorb paper industry’s losses…for now

When I first started tracking the print (and publishing) industry, the paper industry was already in trouble. Read More

Data security in 2017: leaks and breaches will continue to rise

Data security is a rising concern worldwide, and the start of 2017 has certainly not allayed those fears. Read More

Programming New Frontiers

After my adventures with Drupal and content management systems, I decided to try something different – I wanted to learn a programming language. Read More

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