Cross media measurement has emerged as a necessity for advertisers running integrated campaigns. While it’s no surprise why, it is significantly difficult to accomplish.
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Early printing and publishing revolutionized the world. In the 50 years since its invention, the number of books increased million fold.
When I first started tracking the print (and publishing) industry, the paper industry was already in trouble.
Data security is a rising concern worldwide, and the start of 2017 has certainly not allayed those fears.