Vivek Shenoy

IT & Marketing Consultant Focused On Apps, Software, Product Development & Media

Category: News & Commentary (Page 1 of 2)

Businesses want chatbots to work

The adoption of chatbots is ever increasing. Surprisingly, though, it is businesses that really want it to work. Read More

Digital Agencies Face The Tech Consultancy Threat

Digital agencies are, increasingly, facing more competition from tech consultancies, and it will become a way of life. Read More

Is a Facebook Share Really Worth It?

Does a Facebook share generate revenues for a publisher? Here’s how it could be calculated. Read More

Leveraging Cross Media Measurement

Cross media measurement has emerged as a necessity for advertisers running integrated campaigns. While it’s no surprise why, it is significantly difficult to accomplish. Read More

Adult diapers absorb paper industry’s losses…for now

When I first started tracking the print (and publishing) industry, the paper industry was already in trouble. Read More

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