Vivek Shenoy

Focused on Media, Technology & Product

Author: Vivek Shenoy (Page 2 of 12)

To Define Project Scope, Product Roadmaps Are Important

Ask a Business Analyst what comes before defining project scope, and they’ll hopefully say understanding the product roadmap. Read More

Is a Facebook Share Really Worth It?

Does a Facebook share generate revenues for a publisher? Here’s how it could be calculated. Read More

Leveraging Cross Media Measurement

Cross media measurement has emerged as a necessity for advertisers running integrated campaigns. While it’s no surprise why, it is significantly difficult to accomplish. Read More

The Rise and Spread of Printing and Publishing

Early printing and publishing revolutionized the world. In the 50 years since its invention, the number of books increased million fold. Read More

Adult diapers absorb paper industry’s losses…for now

When I first started tracking the print (and publishing) industry, the paper industry was already in trouble. Read More

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